Shenzhen Auto Parts Brand Fanttik Breaks Out Globally with TikTok-Powered Success

SHENZHEN, March 2025 — As China’s new energy vehicle (NEV) market booms and buzz builds around brands like Xiaomi Auto, automotive innovation is capturing global attention. “Going global” has become a strategic priority for many Chinese manufacturers—and few sectors are feeling this shift more than auto parts.

According to China Customs, from January to August 2024, China’s auto parts exports totaled RMB 438.4 billion, a 7.9% year-on-year increase. And one standout example of success is Fanttik, a Shenzhen-based automotive tools brand, which has carved out a “phenomenal” presence in the competitive international market, thanks in large part to TikTok.

TikTok Drives $2.25M in Monthly Sales

In just the past month (as of March 20, 2025), Fanttik’s TikTok Shop (TTS) has sold 25,000 units with a total sales volume of $2.25 million, according to e-commerce analytics platform Chaodian Data. This performance reflects not only a strong product-market fit but also a textbook example of social media-driven e-commerce success.

From Auto Tools to Lifestyle Solutions

Founded in 2020, Fanttik focuses on smart, portable automotive tools and everyday lifestyle gadgets. The brand’s product ecosystem features wireless, lithium-integrated, and multi-functional designs—ranging from cordless electric screwdrivers and tire inflators to car vacuums and portable power stations.

Fanttik’s flagship Slim V8 Mate vacuum, for example, weighs just 540g (about the weight of a water bottle) but packs powerful suction—ideal for cars, homes, and even outdoor use. The product reflects the company’s design philosophy: modern, minimal, and tailored to real-life usage scenarios.

With prices ranging from $20 to $300 and a focus on aesthetic industrial design, Fanttik has earned Red Dot and iF Design Awards, underscoring its innovation and appeal. In addition to its core automotive focus, the brand is expanding into:

• FanttikRide: a toy car line for kids
• FanttikOutdoor: camping and outdoor equipment
• FanttikSolo: personal grooming and hairstyling tools

Precision Marketing on TikTok

While its products are well-engineered, Fanttik’s rise can’t be separated from its savvy TikTok marketing strategy. Recognizing the power of short video early on, Fanttik launched its official TikTok channel in 2021, producing slick, fast-paced clips that highlight product features in real-life use cases.

Under the hashtag #Fanttik, there are now more than 28,000 TikTok videos, many created by auto influencers and lifestyle gadget reviewers. These creators’ fanbases are highly engaged and typically interested in problem-solving tools—perfect for a brand like Fanttik.

Rather than focusing only on mega-influencers, Fanttik strategically partners with mid-tier and niche creators who boast higher engagement rates and more targeted audiences. The company’s influencer videos often feature:

• Product reviews and unboxings from tech and auto creators
• Creative use cases like using a car vacuum for camping or attic cleaning
• User-requested demonstrations that turn FAQs into viral content

One standout example is from lifestyle TikToker @the.digital.cat, who has 25,000 followers. In September 2024, she posted a video featuring Fanttik’s cordless vacuum, answering fan questions and showing its usage in daily life. The result? Over 1 million views, 10,000+ likes, and 300+ comments—an exceptional engagement rate for her follower count.

Future-Ready, Globally Ambitious

Fanttik’s story reflects a broader trend: Shenzhen’s manufacturing prowess, paired with digital marketing acumen, is enabling brands to leap over traditional market barriers. As the global auto industry continues evolving and the aftermarket grows—projected by McKinsey to exceed $1.3 trillion globally by 2030—Fanttik is positioning itself not just as a tools brand, but as a lifestyle technology company for the next generation of car owners.

As China’s digital-native manufacturers go global, Fanttik shows how powerful a combination of product innovation, platform fluency, and creator economy strategy can be—all powered by the global reach of TikTok.

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