Shenzhen Launches “10 New Measures” to Boost E-Commerce Development in 2025
On May 22, the Shenzhen Municipal Bureau of Commerce released the 2025 Key Support Policies for E-Commerce in Shenzhen, outlining ten major initiatives to promote the high-quality development of the city’s e-commerce sector. Commonly referred to as the “Shenzhen 10 Measures,” this policy package focuses on upgrading online consumption, strengthening platform growth, supporting livestreaming bases, and promoting branded development in cross-border e-commerce.
One of the core initiatives encourages the “trade-in” of consumer electronics through online channels. To stimulate digital and appliance upgrades, Shenzhen will offer subsidies to individual consumers who purchase new household appliances—such as refrigerators, washing machines, televisions, air conditioners, and computers—as well as digital devices including smartphones, tablets, and smartwatches. This move not only promotes green consumption but also supports digital transformation in everyday life.
The policy also emphasizes the cultivation and expansion of e-commerce platforms. It aims to strengthen the competitive edge of Shenzhen-based platforms by encouraging innovation, technology integration, and improved user experiences. Livestreaming e-commerce, a rapidly growing channel in China’s retail ecosystem, is also receiving official support. The city will recognize and support livestreaming bases and parks, helping them attract talent and optimize their infrastructure.
Cross-border e-commerce is another focal point. Shenzhen will assist local companies in building global brands by providing support for international marketing, platform cooperation, and logistics optimization. This reflects Shenzhen’s strategic position as one of China’s leading cities for cross-border online trade.
Overall, the “Shenzhen 10 Measures” represent a multi-pronged approach to enhancing the city’s digital economy, creating a supportive environment for enterprises, and stimulating consumption through smarter, greener practices.
As a tech-forward city known for innovation, Shenzhen is once again taking a lead role in shaping the future of e-commerce. These initiatives not only support current market trends such as livestream selling and smart device upgrades but also lay a solid foundation for sustainable and international growth in the sector.
With these new policies in place, Shenzhen is poised to remain at the forefront of China’s digital commerce revolution.
