Kalodata Co-Founder Guo Hanrun Shares Insights on TikTok Trends at Shenzhen
Shenzhen, China – Recently, Guo Hanrun, Co-Founder and Partner of Kalodata, was invited as the keynote speaker at the 54th Entrepreneurship and Innovation Sharing Session hosted by the Shenzhen Chaozhou-Shantou Youth Chamber of Commerce. Delivering a compelling talk titled “TikTok Trends and Data Insights in the U.S.,” Guo expressed his gratitude to the Chamber for the invitation and the opportunity to engage with fellow young entrepreneurs.
Guo emphasized that events like this help broaden members’ horizons, spark innovative thinking, and strengthen collaboration. He believes that the Chamber plays a vital role in building a supportive ecosystem where resources are shared and complementary strengths are leveraged. “This platform empowers members to discover new business opportunities, unite collective forces, and generate strong momentum for growth—not just for individual enterprises but also for the Chamber as a whole,” he said.
Deep Dive into TikTok’s U.S. Market Trends
Drawing on his extensive experience in e-commerce, strategic consulting, and venture capital—including previous roles at Taobao and Southeast Asia’s Lazada—Guo provided an in-depth analysis of TikTok’s evolution in the U.S. market. His data-driven presentation offered businesses a better understanding of TikTok’s dynamics, as well as actionable strategies for brand promotion and sales on the platform.
Guo highlighted the unstoppable rise of short-form video globally, positioning TikTok as a frontrunner set to unlock immense opportunities for cross-border e-commerce.
About Kalodata
Founded in July 2022 and headquartered in Shenzhen, Kalodata (https://kalodata.com) is a data analytics company with branches in Hangzhou, Vietnam, and Indonesia. The team comprises experts from ByteDance, TikTok, Alibaba, and Lazada, bringing together deep expertise in big data, international e-commerce, and content commerce.
Kalodata serves over 1.3 million global users, offering robust insights and tools for TikTok sellers, creators, and agencies. Its powerful features include product trend analysis, influencer collaboration tools, live-stream monitoring, competitor tracking, ad analytics, video script exporting, and AI-powered script rewriting—all designed to support rapid, data-driven decision-making in the TikTok commerce ecosystem.
Market Analysis: The Growth of Content E-Commerce
Guo presented compelling data showing that online retail accounts for 50% of China’s retail market, while content e-commerce has surged from 0.43% in 2017 to over 25% in 2022. Globally, content-driven commerce is growing at an annual rate of 26% and is projected to make up 17% of total e-commerce by 2025.
From 2024 to 2028, global retail is expected to maintain a stable 5% compound annual growth rate, with e-commerce transactions growing at around 10% annually. By 2028, global e-commerce users are projected to surpass 3 billion.
Guo pointed to TikTok’s rapid e-commerce expansion—from its launch in the UK and Indonesia in 2021 to Southeast Asia and the U.S. in 2022. TikTok’s Gross Merchandise Value (GMV) soared from $4.4 billion in 2022 to $10 billion in 2023, and is expected to reach $30 billion in 2024. With markets like Spain and Mexico already launched, the platform’s goal is to hit $100 billion in GMV and over 20 operating countries by 2025. The U.S. market, in particular, shows significant growth potential, with expected 2-3x GMV increases by next year.
Practical Strategies for TikTok Success
Guo provided detailed insights across several key areas: promising product categories, seller strategies, product positioning, marketing, and content creation.
He identified health, beauty, and home goods as high-potential categories in the U.S. TikTok market. For example, in the pain relief segment, one top-selling product generated $468,900 in sales—94.46% from short videos, 2.12% from live streaming, and 3.42% from in-app shopping. He emphasized that while influencer follower count matters, the true driver of success is content relevance and creativity.
For merchants, Guo advised focusing on niche categories and leveraging both video and live features to stand out. He recommended optimizing product pricing and aligning with market demand to drive rapid growth.
While TikTok is investing heavily in live commerce in 2024, short videos remain the dominant sales channel—accounting for over 80% of GMV. He encouraged businesses to create high-quality, low-cost videos and collaborate with the right influencers to enhance exposure and conversions.
Final Thoughts
Guo concluded by stressing the importance of tailored strategies for different regions and sectors in cross-border e-commerce. Understanding cultural nuances, consumer behaviors, and local competition is crucial for sustainable growth.
“Only by staying agile and data-informed can businesses seize emerging opportunities and thrive in today’s fast-changing global market,” he noted. As TikTok continues to evolve its commerce ecosystem, Kalodata is committed to empowering global sellers with cutting-edge insights and innovative tools, helping them ride the wave of content-driven e-commerce.
