Shenzhen-Based Cross-Border E-commerce Giant Aimos Secures Nearly RMB 100 Million in Pre-IPO Financing
Shenzhen, China – March 2025 – In a significant development for China’s thriving cross-border e-commerce sector, Shenzhen Aimos E-commerce Co., Ltd. (“Aimos”) announced the successful completion of a Pre-IPO funding round of nearly RMB 100 million, led exclusively by Chinese investment firm Cowin Capital.
The financing will be used to enhance Aimos’s technological R&D capabilities, expand its global supply chain infrastructure, and further grow its market share. The investment marks another major milestone for Aimos as it strengthens its position in the global cross-border e-commerce landscape.
A Veteran in Cross-Border E-commerce
Founded in 2007, Aimos is one of China’s earliest entrants into cross-border e-commerce. Headquartered in Shenzhen, the company has established branches in Guangzhou, Huizhou, Nanchang, Chongqing, and Yiwu. Since 2011, Aimos has been building overseas warehousing facilities in the United States and the United Kingdom, significantly improving delivery efficiency and customer experience.
The company operates in four major product categories—large goods, small goods, semi-premium, and light packages—covering tens of thousands of SKUs including consumer electronics, home appliances, furniture, gardening, automotive parts, fashion accessories, and beauty products.
Aimos collaborates with global e-commerce platforms such as Amazon, AliExpress, eBay, Wish, Lazada, and Shopee, leveraging a multi-platform strategy to expand sales channels and boost global brand visibility.
Dual-Model Strategy: General Merchandise Meets Brand Building
Aimos operates under a hybrid strategy that balances mass-market merchandise (泛品) and branded products. The general merchandise approach emphasizes product variety and affordability, supported by strong product selection and digital logistics. The branded model focuses on building high-value brand identity with premium products, combining brand power and supply chain excellence to drive long-term growth.
This approach allows Aimos to meet diverse consumer needs while enhancing brand value and competitive edge.
Technology-Led Growth and Global Expansion
In 2023, Aimos surpassed RMB 2 billion in GMV, with an annual growth rate exceeding 50%. The company attributes this growth to massive R&D investment, with over RMB 200 million allocated to smart systems including AI-powered pricing engines, automated listing tools, and advertising optimization platforms.
Aimos has also developed automated order management, real-time profit analysis, and intelligent product selection systems that help identify high-potential SKUs, optimize supply chain operations, and reduce delivery time through its overseas warehouses.
The company utilizes advanced Warehouse Management Systems (WMS) and automation equipment to streamline warehouse efficiency and cut costs. Its international footprint spans Europe, North America, and Southeast Asia, with plans to expand to more regions and increase brand presence in both South China and the Yangtze River Delta.
A Strong Team Behind the Success
With nearly 1,000 employees, Aimos boasts a highly experienced cross-border team skilled in global operations, trend analysis, and strategic planning. Their insight into local markets and ability to quickly adapt to change has been key to Aimos’s rapid global growth.
With the successful completion of this Pre-IPO round, Aimos is poised to accelerate its global expansion, enhance its core capabilities, and prepare for a future public listing. The company’s commitment to innovation, digital transformation, and global customer satisfaction positions it as a leader in China’s cross-border e-commerce industry.
