Shenzhen Brand Hits 10 Million RMB in One Month Selling Mops on TikTok
In a stunning case of cross-border e-commerce success, a Shenzhen-based startup has turned a humble household cleaning tool into a viral hit. With nothing more than a mop and a clever marketing strategy on TikTok, Schenley, a smart home cleaning brand under Shenzhen Schenley Technology Co., Ltd., achieved over 10.52 million RMB in revenue in just one month—by selling more than 16,000 units of its steam mop product.
The company was founded in 2021, during a time when the global e-commerce landscape was rapidly shifting due to the pandemic and rising demand for smarter, more efficient home products. From day one, Schenley chose a unique path: rather than competing in saturated categories with generic offerings, they focused on the cleaning sector with a “big category, small product, highly segmented” strategy. This meant honing in on highly specific cleaning scenarios and developing products that directly addressed them.
With a brand philosophy centered around “freeing your hands and enhancing happiness,” Schenley’s mission was clear: to create smarter, tech-enabled cleaning tools that save users time and effort. By integrating technologies like big data, machine vision, and robotics into household appliances, Schenley built a product line that brought innovation into everyday life.
But it wasn’t just the product that led to success—it was TikTok that became the brand’s biggest accelerator. In 2024, Schenley launched its Hestia steam mop on the platform and it quickly became a viral sensation. In just 30 days, the mop sold 16,000 units and became the number one product in TikTok’s home appliance category.
So how did a relatively unknown Chinese startup achieve this?
Schenley’s marketing team understood the power of influencer marketing on TikTok. Instead of chasing only big-name creators, they developed a cost-effective strategy that targeted mid-tier and micro-influencers in the home cleaning and lifestyle niches—especially stay-at-home parents and organization enthusiasts. These creators helped generate a steady stream of authentic, scenario-based content that showcased the mop in action.
The content formula was simple but effective: highlight real-life cleaning struggles, show before-and-after results, and focus on emotional satisfaction. TikTok users responded enthusiastically to the relatable and visually satisfying cleaning videos, pushing the Hestia steam mop to the top of trending product charts.
One viral video in particular—created by a micro-influencer with just over 20,000 followers—garnered nearly 23 million views, resulting in 3.8 million RMB in sales alone. The mop’s ability to clean difficult areas like microwave trays, window sills, and corners struck a chord with viewers who were eager for easy home solutions.
By February 2025, Schenley’s TikTok shop had reached a total of 13.4 million USD in cumulative revenue. The brand’s products also consistently rank among the top 10 best sellers on Amazon.
With North America’s small appliance market expected to reach over $301 billion by 2032, Schenley’s success story is more than just a viral moment—it’s a blueprint for Chinese brands looking to go global.
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